Google Adwords Campaign: Get More Clients With Easy Advertising. Google Ads is a contextual advertising service based on SEO content marketing, which can be done by any company, regardless of the level of popularity. It helps to attract potential customers to the site by showing their ads on the pages of Google partners
What is Google Adwords?
This service was developed by Google to achieve the next level of search engine optimization. Contextual advertising is called ads that appear in search results.
Keywords research
Google AdWords advertising, based on detailed keywords research, generates ads relevant to the user’s query, creates hidden advertorials, and shows companies that provide such goods or services.
The ad can be placed as follows:
1) At the top before the search results.
2) On the right side of the search bar.
3) At the bottom of the search results.
Seo article
Ads are displayed on all Google AdWords resources. It can be in the form of small SEO article, images, or banners.
Advertising opportunities of the Google Adwords Campaign.
Google Ads is an online service that creates ads both in search and in the Google network. One of the main principles of content submission in this service is detailed keyword analysis. In order to create an advertising campaign, you need to specify the type of ad.
Among the possible types:
1) Advertising of applications.
2) Video advertising (YouTube and partner networks).
3) Commercial advertising.
4) Contextual advertising in the search engine.
4) Advertising in the Google network.
Seo Content Marketing
Types of strategies in the Google Adwords Campaign.
First, you need to decide what you want to get as a result: to get your brand recognized, to increase the traffic to the resource or to stimulate sales? Depending on your choice, it is worth choosing a strategy:
1) Strategy one — pay per click in Adwords.
Every click on your ad is paid for. This option is great if you decide to increase your traffic. You determine the cost per click yourself.
2) The second strategy is a fee for the number of impressions in Adwords.
The payment is debited for every 1000 impressions. This option is suitable for you if you need to increase brand awareness.
3) The third strategy is the payment for conversion in Adwords.
In this case, you only pay for the user’s actions. For example, you need him to register on the site or add products to the cart, leave his phone number. Also, you pay for the transition, but at the same time Adwords adjusts the rates to increase conversions.
Google Adwords campaign
Who is Google AdWords ideal for?
Ordering a Google Adwords campaign is a great choice for:
1) Those who conduct business outside the country of their residence.
2) Those who want to get a large reach with an inexpensive CPC. Google’s network includes millions of websites and mobile applications around the world.
3) Those whose target audience is under 40 years old. They are the ones who use Google search and smartphones more often. And also, if potential customers are engaged in the IT industry, then the Google Adwords Campaign will become the leading channel for attracting traffic.
4) A business that wants to advance on YouTube. Since YouTube is one of Google’s sites, you can set up ads there immediately in your Google AdWords account by linking it to a YouTube channel.
SEO content writing & Press release article
In general, Adwords is a convenient tool for creating full-fledged advertising campaigns in Google for online promotion of their products.
Another very good way for effective search engine optimization is a well-researched SEO content writing and press release article.
If you have any questions about a Google ads campaign or other SEO strategies for your company, please write to us at contact us.
Tagged with: Google Ads • Google Adwords Campaign