The keywords research is an important preparatory work for SEO articles, advertorials and Google campaigns. Writing a SEO article takes a lot of background research into relevant keywords and their related analytics – that is, how well they perform. The objective of SEO writing is embedded in its name: search engine optimisation. A SEO article is an article that aims to gather a relevant number of clicks and impressions. Overall, the objective is to make the content you have published appear to the maximum amount of internet users possible.
SEO content marketing
This type of writing is particularly relevant in what is called SEO content marketing, that is, pieces of writing that are published online and that advertise certain products whose objective is to be sold in great numbers. To accomplish that, the SEO writing strategy is very effective in improving the reach of the article and, consequently, improving sales and, thus, profits.
Advertorials
SEO is also quite relevant for those who have their online published content tied with advertorials and, thus, serving as a source of revenue. The more clicks and impressions this content gathers, the more the advertorials will generate profits. This is why SEO writing can greatly improve the revenue of a website designed in such a manner.
Seo article
In order to write an effective SEO article, it is important that one first carries out an extensive amount of keywords research. This can be done through keyword analysis tools which look, for instance, at Google Search (and other search engine) results and the keywords included in the results that are clicked on the most. This strategy is very effective but not always sufficient.
It is recommended, in fact, that keywords research is done manually as well, by looking into the contents published by others in one’s area of expertise. That is, if one deals with bookselling, for instance, it may be useful – and definitely recommended – to have a look and to note down those keywords employed by the contents which appear within the first few results when searching on a search engine. Understanding what others in our field are doing is a key part of strategizing to achieve the same results and success as them.
One thing that must be specified is that there are no unprofitable keywords. All keywords, to different extents, bring about an amount of revenue that generates a profit. However, there are usually a few keywords, which will vary from time to time, that will provide us with greater amounts of clicks and impressions, and therefore with greater financial success. Understanding which keywords are the most profitable in our field at any given time and making sure to keep up with their changes is a fundamental passage to making our online content stand out from the millions of entries which are posted every single day.
SEO content writing
Keywords research is thus an extremely important part of SEO content writing and should not be dismissed and considered of less importance compared to the actual creation of the article and its publication. Instead, it should be considered as a part of the process to, then, obtain the best SEO article we can possibly make.
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